Brave group’s purpose is to deliver exciting content and unseen experiences born in Japan to a worldwide audience yet to be unlocked, as embodied in our mission, “Strike wonder in 8 billion hearts”.
We operate as an international company with a strong focus on VTuber business with activities centered around the development of IP productions, platforms and solutions.
This time, we are excited to introduce “Brave group China,” which operates the VTuber project MUGEN LIVE!
Brave group China
Brave group China was established as a subsidiary of Brave group in December 2023. It operates “MUGEN LIVE”, a multilingual VTuber project that delivers new excitement to people around the world, and “Egous,” a male VTuber project.
About MUGEN LIVE
“MUGEN LIVE”, a multilingual VTuber project that aims to deliver new excitement to people around the world with the vision of “Infinite Challenges, Endless Excitement!” currently has 12 VTubers actively performing (Note 1).
MUGEN LIVE’s talents engage in various activities such as gaming, chatting, and music, each tailored to their individual personalities. They also create content that aligns with unique Chinese culture and tastes. The “Chou” Collaboration Competition! Ver. Apex Legends, which began in July 2023, is an esports event for VTubers organized by MUGEN LIVE with full promotional cooperation from bilibili, and is now in its third iteration in 2024.
・MUGEN LIVE Official bilibili Channel: https://space.bilibili.com/1565887006/
In addition, Brave group China continues to undertake various challenges, such as developing VTuber NFT items on the bilibili marketplace and opening Brave stores pop-up shops in Shanghai (Note 2).
▼Details here Brave group Launches “Brave stores,” an Overseas Merchandise Sales
・Business to Deliver Japanese Content to the World! Expanding to Physical Stores and Local EC Sites Globally
About the Male VTuber Project “Egous”
“Egous” is a male VTuber project that started in March 2025, and currently, three members are active as “Egous” 1st generation. “Egous” embodies the meaning of “those who search for their Ego,” and they continue their journey to find their own “Ego.” We invite you to witness their growth process.
[Egous Official SNS]
・X: https://x.com/EgousOfficial
・Xiaohongshu (RED): https://www.xiaohongshu.com/user/profile/672dbea7000000001d02ec2d
・Douyin: https://v.douyin.com/iPDdFraf/
(Note 1) The number of affiliated talents is as of June 18, 2025.
(Note 2) Brave stores is a merchandise sales business for overseas markets developed by Brave group to promote the globalization of Japan’s content industry.
