Half of its Employees are Former Pro Gamers! Game & Co. Develops New Businesses in esports and Related Fields.

Half of its Employees are Former Pro Gamers! Game & Co. Develops New Businesses in esports and Related Fields.

Brave group’s purpose is to deliver exciting content and unseen experiences born in Japan to a worldwide audience yet to be unlocked, as embodied in our mission, “Strike wonder in 8 billion hearts”.
We operate as an international company with a strong focus on VTuber business with activities centered around the development of IP productions, platforms and solutions.

This time, we introduce Game & Co. Inc., which primarily develops esports-related businesses!

Game & Co. Inc.

Game & Co. Inc. was established in December 2022 as a subsidiary of Brave group. Currently, it is broadly developing esports-related businesses, including CR Gaming School, CR Fortnite CAMP, AMICIS, and Xross Stars.

・Official HP: https://gameandco.co.jp/
・Official X: https://x.com/GameandCo_inc/

One-on-One Online Coaching Service CR Gaming School


In February 2023, in collaboration with Crazy Raccoon, one of Japan’s largest esports teams, we launched the one-on-one online coaching service CR Gaming School. In April 2024, the school celebrated its first anniversary, establishing five new plans tailored to students’ goals and lifestyles to meet various learning needs. Furthermore, in August of the same year, CR Gaming School’s first free offline event was held at the eSports Gym™ Akabane Iwabuchi branch. Since then, we have continued to roll out various initiatives to promote game coaching culture.

・Official HP: https://cr-gs.jp/
・Official X: https://x.com/CrazyRaccoonGS/

Esports Pro Gamer Experience Camp for Elementary, Middle, and High School Students CR Fortnite CAMP

In July 2023, we began offering CR Fortnite CAMP, an esports pro gamer experience camp for elementary, middle, and high school students. The third session was held in August 2024. Sixteen participants, ranging from 4th-grade elementary school students to 1st-grade high school students, gathered for an opportunity to learn esports directly from professionals. In a post-event survey, the camp received high praise, achieving a 100% participant satisfaction rate. We will continue to undertake various business development initiatives to promote esports to the younger generation, including elementary, middle, and high school students, and to inform them about careers as pro gamers and other roles related to gaming.

・Official HP: https://fortnite-camp.cr-gs.jp/
・Official X: https://x.com/CR_FortniteCamp/

AMICIS: A Creator’s Secret Workshop Developing Numerous Collaboration Goods


AMICIS is a new brand that develops IP, creator, and personality collaboration projects under the theme “As one”. The name AMICIS is derived from the Latin word “amicus,” meaning companion or friend, and embodies the sentiment of “together with companions, together with friends.” Leveraging the characteristic that half of its employees are former pro gamers, AMICIS develops and sells products that are not only beautiful but also highly functional and designed to be cherished for a long time.

▼About Past Planned Products
AMICIS Begins Sales of Glass Mouse Pad by Virtual Artist “Kagura Nana”
AMICIS Begins Sales of Collaboration Merchandise with Streamer “Neko Riron”
AMICIS Launches Sales of High-Quality Glass Mouse Pads from Illustrator Collaboration!
colleize Launches Sales of Limited-Edition Gaming Devices and Apparel Expressing the World of the TV Anime “Frieren: Beyond Journey’s End”!
First Gaming Devices from the TV Anime “SPY×FAMILY” Launching on colleize! Pre-orders Start Today, April 25 (Friday) at Noon!

・Official HP: https://amicis.jp/
・Official X: https://x.com/amicis_official/

In addition, AMICIS also handles planning and supervision for VSPO! GEAR. We will continue to create and deliver the best products to everyone, together with a diverse range of companions including various IPs, creators, factories, and manufacturers.

Trading Card Game “Xross Stars”


As a joint venture between Game & Co. and Crazy Raccoon, the new trading card game Xross Stars is scheduled for release in August 2025. The first set, “Luminous Daybreak,” will feature 24 talents, mainly from Crazy Raccoon, VSPO!, and Neo-Porte. Atsutoshi Kubo, a former professional trading card game player and director at Game & Co., is developing it as the producer, with Daichi Takano (known as OJIJI), the representative of Crazy Raccoon, serving as chairman.

▼About Xross Stars
New Trading Card Game “Xross Stars” to be Released in August 2025! The First Set Features 24 Talents from Crazy Raccoon, VSPO!, and Neo-Porte!

・Official EC: https://xross-stars.com/
・Official X: https://x.com/Xross_Stars

Please look forward to future developments.

Updated April 30, 2025

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