Brave group’s purpose is to deliver exciting content and unseen experiences born in Japan to a worldwide audience yet to be unlocked, as embodied in our mission, “Strike wonder in 8 billion hearts”.
We operate as an international company with a strong focus on VTuber business with activities centered around the development of IP productions, platforms and solutions.
Today, we’re excited to introduce Smarprise, Inc., a company that specializes in merchandise e-commerce platforms and merchandising (MD) businesses.
株式会社Smarprise
Established in April 2015, Smarprise, Inc. joined Brave group in February 2024. The company currently operates merchandise e-commerce platforms like colleize, SURPRISE BOX and Brave stores as well as engaging in MD businesses.
Website: https://smarprise.co.jp/
X: https://x.com/smarprise/
colleize: A Dedicated Online Shop for Official Merchandise and Licensed Products
In June of this year, colleize, a dedicated online shop for official merchandise and licensed products, celebrated its 5th anniversary. Its cumulative membership recently surpassed 400,000. colleize continues its growth, contributing to Japan’s thriving content industry, which includes anime, manga, and games.
Website: https://colleize.com/
X: https://x.com/colleize/
SURPRISE BOX: Subscription Service for Exclusive Items
In December 2019, Smarprise launched SURPRISE BOX, a subscription service where users can regularly receive exclusive items related to their favorite content and artists. The exclusive items are completely original and unique to SURPRISE BOX. Since its launch, the service has attracted a large and growing fanbase, appealing to numerous users and IPs alike.
SURPRISE BOX focuses on original, exclusive merchandise that integrates into daily life, going beyond typical acrylic goods and can badges.
Website: https://surprisebox.jp/
X: https://x.com/surprisebox/
Brave stores: Expanding Merchandise Sales Globally
In July 2024, Brave group and Smarprise jointly launched Brave stores a merchandise sales business aimed at promoting the global expansion of Japan’s content industry. We have successfully opened Pop-up stores and physical retail locations in various cities, including Shanghai, Guangzhou, Bangkok, and at Haneda Airport. Moving forward, we plan to continue expanding our presence in various countries and regions through both physical stores and e-commerce.
Website: https://bravegroup.co.jp/bravestores/
X: https://x.com/brave_stores/
Please stay tuned for more exciting developments from Smarprise!
Updated June 18, 2025
