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<\/p>\nIn October 2025, the Brave group Award 2025 was held to celebrate excellence across the company and its 18 group subsidiaries. The prestigious Best of Brave group Award, given to the individual who most embodies the spirit of the Brave group, was awarded to Aya Saya of ENILIS Inc.<\/p>\n
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Aya Saya, Manager, VLiver Business Team, Character IP Business Division, ENILIS Inc.<\/p>\n
Aya Saya joined ENILIS Inc. in February 2025 following a business integration with brossom Inc. As a manager for the ENILIS VLiver Project, which hosts nearly 200 VLivers, she quickly established a robust operational structure and spearheaded the project\u2019s rapid growth. Behind this achievement was her profound determination to leap into a new environment as a project leader, carrying the responsibility for over 100 VLivers and staff members while navigating the bittersweet farewell to former colleagues.<\/p>\n
We sat down with her to discuss the story behind her award and her meticulous approach to managing and supporting individual VLivers.<\/p>\n
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\u2500\u2500 Congratulations on winning the Best of Brave group Award! How did you feel when you first heard the news?<\/strong><\/p>\n Saya:<\/strong> Thank you! It was so sudden that my mind went completely blank. I actually replied, \u201cI don\u2019t understand what\u2019s happening right now, so I\u2019ll get back to you later.\u201d I even checked the recipient name on the DM several times to make sure it was really meant for me (laughs).<\/p>\n \u2500\u2500 In his recommendation, Mr. Sugeno (Director of ENILIS) mentioned that staff members expressed a strong desire to keep working with you, even as the company structure changed. Is there anything you keep in mind when building relationships with your team?<\/strong><\/p>\n Saya:<\/strong> Actually, the operations team and I have never met in person.<\/p>\n \u2500\u2500 Wait, not even once?<\/strong><\/p>\n Saya:<\/strong> That\u2019s right. We see each other on screen, but we are a fully remote team.<\/p>\n \u2500\u2500 How do you build trust in a completely remote environment?<\/strong><\/p>\n Saya:<\/strong> I strive to create an environment where we can talk frankly about anything, almost like a family. In the VLiver business, management plays a vital role. However, personally absorbing the emotions and thoughts of nearly 200 VLivers and facing them with sincerity every day is not an easy task. That is why I want to be a source of security for the staff members who handle those responsibilities.<\/p>\n \u2500\u2500 Looking back at the journey from joining ENILIS to winning this award, what moments stand out to you?<\/strong><\/p>\n Saya:<\/strong> In February 2025, I joined ENILIS as a project lead, bringing along over 100 VLivers and the staff I worked with in my previous role. To be honest, I was overwhelmed with anxiety at first. But I told myself, \u201cIf I don\u2019t stay strong, the VLivers and staff who followed me will feel even more uneasy.\u201d I gave it my all every single day.<\/p>\n During that time, Mr. Sugeno and Mr. Oishi, along with other ENILIS members, were incredibly supportive. My confidence grew as we overcame challenges one by one. Simultaneously, the VLiver business staff worked harder than ever, wanting to lighten my load. I feel this further deepened our bond of trust.<\/p>\n When I looked out at everyone from all the group companies while standing on the award stage, it hit me: \u201cI have so many comrades.\u201d I am truly glad I came to ENILIS. I am also deeply grateful to the staff who have supported me since my previous job and the VLivers who believed in me and followed my lead.<\/p>\n \u2500\u2500 Could you tell us about your background and what led you to join brossom?<\/strong><\/p>\n Saya:<\/strong> Since I was a child, I\u2019ve loved spaces where people are having fun. From my part-time jobs as a student to my career today, I\u2019ve consistently stayed within the Entertainment industry.<\/p>\n I first encountered brossom in 2022. I used to do some streaming myself, and through those connections, I started helping friends with their own activities. As I began to find fulfillment in seeing the results and reactions to the projects I worked on, a friend suggested I might be suited for management. That encouraged me to pursue it as a profession, and I applied to brossom, which was operating a VLiver production at the time.<\/p>\n \u2500\u2500 What were your honest thoughts when you first heard about the business integration between ENILIS and brossom?<\/strong><\/p>\n Saya:<\/strong> Honestly, it felt like being hit over the head with a hammer. I looked up to the former CEO and members of brossom like family. The thought of leaving them to go to ENILIS while carrying the responsibility of over 100 VLivers and a staff team on my own… I was filled with nothing but anxiety. At first, I couldn\u2019t envision a future at all. \u2500\u2500 What was your first impression of ENILIS?<\/strong><\/p>\n Saya:<\/strong> My first interview was with Mr. Hoshi (President and CEO of ENILIS) and Mr. Sugeno. Perhaps because I was so stiff and nervous, they both treated me very frankly. They walked me through the current situation very carefully. I remember messaging my team immediately after to tell them, \u201cThey are very kind and supportive people; we can relax.\u201d<\/p>\n \u2500\u2500 Were there any specific challenges regarding the transition?<\/strong><\/p>\n Saya:<\/strong> I put a lot of focus on explaining the situation to our VLivers and staying close to their feelings afterward. Many were anxious about the change in management, and I received various opinions every day. I constantly asked myself, \u201cHow can we, as operations, communicate this to best alleviate their fears?\u201d and I continued to face each of the 100-plus members individually.<\/p>\n Even when discussions were difficult, I felt that this was the essence of management. Our mission and purpose are to support VLivers so they can stream safely and happily. I now feel that overcoming those hardships led to our growth as a team.<\/p>\n \u2500\u2500 It has been about 10 months since you joined ENILIS. How has the experience been?<\/strong><\/p>\n Saya:<\/strong> My stance is to move with as much speed as possible and do things to the fullest without fearing failure. I feel ENILIS is very receptive\u2014or rather, it has a culture rooted in respecting the desire to \u201cgive it a try.\u201d<\/p>\n When I feel uncertain, I consult with Mr. Sugeno or Mr. Oishi, and then I proceed with confidence. I receive feedback and move on to the next challenge. I feel this environment, which supports you while guiding you toward self-sufficiency, is truly unique. I can move this boldly only because of their support.<\/p>\n \u2500\u2500 What do you and the staff value most when interacting with VLivers?<\/strong><\/p>\n Saya:<\/strong> What we value most is simply listening. Currently, nearly 200 VLivers belong to the ENILIS VLiver Project, which means there are 200 different sets of values, personalities, and daily conditions. I start by listening and then judge\u2014based on their state\u2014what words to use, what tone to take, or whether it\u2019s best to leave them be for the moment. However, I always leave the final decision on their actions to the individuals themselves.<\/p>\n The reason a small staff can support nearly 200 people is solely because each VLiver is autonomous. It is because of their hard work that we are able to run alongside them.<\/p>\n \u2500\u2500 What is your vision for the future of the ENILIS VLiver Project?<\/strong><\/p>\n The Entertainment industry is a place where you can express yourself freely. We will support everyone with all our might, focusing on utilizing and growing their unique personalities. If you want to try something new or feel the excitement, please feel free to audition. Once you try being a VLiver, you\u2019ll understand the joy of it immediately.<\/p>\n \u2500\u2500 Finally, what are your own personal goals for the future?<\/strong><\/p>\n Saya: Someday, I\u2019d like to try a role where I support people involved in management\u2014someone like a “school nurse” that you can tell your real feelings to, even if you can’t tell your “homeroom teacher.” I\u2019ve seen the struggles of those fighting on the front lines up close. It makes me happy when the staff looks like they\u2019re enjoying themselves, and when they seem to be struggling, I truly want to help them. That support is what makes my work worthwhile.<\/p>\n That said, there are still mountains of things I want and need to do with the ENILIS VLiver Project. I hope to keep running with the staff and VLivers while continuing to let everyone at ENILIS look after me!<\/p>\n (November 10, 2025)<\/p>\n\u201cI Have So Many Teammates\u201d \u2014 The View from the Stage<\/h3>\n
Bittersweet Farewells and the Resolve to Move Forward<\/h3>\n
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\nHowever, the leadership at the time pushed me forward, saying, \u201cYou\u2019ll be absolutely fine, so go with confidence.\u201d Those words allowed me to finally commit and say, \u201cAlright, let\u2019s give this everything I\u2019ve got.\u201d<\/p>\nA Culture That Values \u201cGiving it a Try\u201d<\/h3>\n
Expanding Possibilities Without Fear of Failure<\/h3>\n
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Saya:<\/strong> Since the project only began in earnest this May, I want to keep taking on challenges without fearing failure. Specifically, I want to expand the possibilities for each individual, such as building a system for them to debut as VTubers\u2014a request we hear often\u2014or launching initiatives that produce famous VTubers from this project.<\/p>\nRelated Links<\/h4>\n